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Our wise owls like to share insights, facts and news on the latest and hottest digital marketing topics and tools.
Strategic Marketing Blogs
If you work in marketing, business development, or sales, chances are you will need to get other people’s buy-in on ideas. Of course, if you work in business development or a sales role, you will be performing outreach to secure new business from new and existing clients.
When you reach out to others with an idea, proposal, or sales pitch, you hope for a prompt and positive response. But what if that isn’t forthcoming? What if your target, stakeholder, or client doesn’t reply and, worse, ghosts you? In this blog, I teach you the steps you should take on every sales call or at every meeting to avoid being ghosted.
A marketing strategy gives you the direction and clarity you need to build your business for success. It offers a guide to support your business in making decisions that enable it to thrive.
Defining a marketing strategy is about setting those all-important goals and ensuring everyone on your team is on the same page. It's about making smart choices and staying nimble as your strategy breathes and evolves alongside your business. In this blog, we share the key elements of a marketing strategy and what you should consider when writing one.
We all know that LinkedIn is the place to be if you want to elevate your personal brand or boost your company’s brand awareness. But when you post, what are the absolute must-haves your LinkedIn posts should contain?
Our latest blog offers a comprehensive guide on everything your LinkedIn posts should contain. We’ll discuss your post’s composition, the importance of a great hook, formatting, a persuasive call to action (CTA), and the power of the P.S. in fostering engagement and dialogue.
Since more businesses operate and sell online nowadays, managing customer relationships has become more crucial than ever. A dedicated Customer Relationship Manager (CRM) is a fundamental asset for businesses of all sizes and scope that are aiming to thrive and grow.
If you have yet to hire one, this blog shares five reasons why you should.
In social media marketing, a LinkedIn Company Page isn't just a nice-to-have; it's essential. It’s what you could call your brand’s first impression maker. But let's face it, not all first impressions are memorable; some barely register.
So, how do you ensure your LinkedIn Company Page is memorable? Here are five strategies to turn your page from just another company profile into a powerhouse of engagement, leads, and opportunities.
Juggling the day-to-day of running a business while trying to hatch a killer social media strategy isn’t a walk in the park. In this blog we explain how you can achieve success for your business with social media. We encourage you to challenge the status quo and explain how to boost your engagement on LinkedIn.
Let's be honest: the digital marketing landscape isn't just evolving; it's doing backflips. It can be hard to stay current on the latest developments. Staying ahead of the game isn't just about keeping up; it's about disrupting your industry. And that's where a robust marketing plan comes into play.
How do you create a marketing plan that's not just a checklist but a dynamic blueprint for the year ahead? In this blog, I share my suggestions for curating a marketing plan that delivers.
Everyone knows that engagement, i.e. reactions, comments and shares, and a growth in follower count is the holy grail for LinkedIn's success. But how do you achieve that?
Towards the end of 2023, we focused a lot on ways to generate engagement, how to format a winning post and content strategies, but today, we’ve got nine top tips to boost your LinkedIn content. Try incorporating as many of these tips as possible into your everyday activity on LinkedIn.
When did you last consider the format and structure of your LinkedIn posts? Are they built to include content that will encourage engagement and comments?
Follow my recipe for a winning LinkedIn post, and watch your engagement stats soar! We dive into content, format, visuals, engagement tactics and much more.
In the world of professional services, content marketing has become a linchpin for success. Today’s blog will dive into why crafting good content captivates and converts.
Content plays a pivotal role in helping businesses achieve sustained success.
At the core of any business goal lies the concept of conversion. And, the secret sauce to achieving these goals? Well-crafted and purposeful content
LinkedIn is a professional networking powerhouse that has evolved beyond just a platform for job seekers. It's now a goldmine for businesses looking to boost engagement, grow their following, and generate valuable leads.
If you're ready to step up your LinkedIn game and be recognised as a social media selling authority, read on for effective strategies that discuss your profile, content, network, engagement and DMs.
Professional services firms operate in a competitive arena where expertise, trust, and reputation are paramount in achieving growth. Firms must provide exceptional services and establish themselves as a local authority in their respective field to thrive. Content marketing and strategy offer a powerful means of helping firms stand out from the crowd and position themselves as a leader in their industry. In this blog, I offer ten top tips to help you master the art of content strategy.
Christmas party season is nearly upon us. Does the prospect of schmoozing with strangers fill you with dread? Do you get nervous in networking situations? Fret not, as I’ve got you covered in this blog focusing on how to boss any networking event.
In our latest blog we tell you how fast someone makes a first impression of you, the importance of personal branding and how to prepare a kicker elevator pitch.
In the dynamic realm of business, one thing remains constant: the need to stand out and communicate your expertise effectively.
To stand out in a crowded market, you need to learn the art of persuasion. It is an essential element in achieving marketing success. In our latest blog, we talk more about the concept of persuasion to help you stand out from the crowd.
What if I told you content marketing isn’t a long-term strategy? You’d tell me to get outta here! I know, I know. Every marketing expert tells you content marketing is a long game, but I’m here to tell you that you can achieve quick wins from it, too. In this blog, we discuss why you can get results quickly from good content marketing and offer five top tips on what you can do to increase your following and generate sales.
Marketing doesn’t have to be textbook. The beauty of it is that it is never limited and can go as far as your creativity allows. You can go as wild and wacky as your brand allows you to. So with that in mind, I thought I might invite you to expand your mind and consider ten unusual strategies you could try out to supercharge your marketing and boost your brand appeal.
Google Business Profile (GMB) is a free tool that lets you control your business's appearance on Google Search and Maps. With GMB, you can create a visually appealing business profile, manage your online reputation, interact with customers, and skyrocket your local search rankings. It's like having a magical wand to boost your visibility and attract more footfall to your website.
In our latest blog we lift the lid on the tool, share its features and give you some great hacks to boost your profile and your search too.
Following our recent blog, ‘How to build a basic marketing strategy’, we wanted to focus on small businesses.
Being a small business owner, you have to wear many hats, such as accounts (to manage the bills and invoicing), operations (to ensure your customers receive their orders on time), HR (to keep your team happy and engaged), and marketing (to ensure your brand gets noticed).
It doesn’t matter how big or small your business is; marketing is an option for all.
In this blog, we discuss the importance of goal setting and positioning and tactics and how you can create a marketing strategy, whatever the size of your business.
If you run your own business or market for your employer, one of your jobs will likely be managing and administering the brand’s website. If you’re building a new website, it’s a big job that requires lots of input from your colleagues and great tools to make it stand out. If you’re on a small or non-existent budget, you’ll love this article, as I share with you several free tools to use and help you build a banging website.
When running a business, data is King, especially customer data. When you take the time to consider your customer data and use it to make informed decisions about promotion, you’re winning. That’s why it’s so important to profile your customers. This blog explains customer profiling, why it’s so important, and the key benefits associated.
Discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser-like precision so that you can build funnels, content and automation to drive more sales than you could ever imagine.
What if I told you I knew the secrets to successful content marketing that generate genuine sales leads? In our latest blog, we’ve got four top tips we want to share with you. They will help you to define what you write about, why the WHY is so important and how being as open and transparent as possible will help to generate happy and loyal customers.
It doesn’t matter what role you work in or even the industry in which you operate; chances are, you’ll need to give a presentation occasionally. Our latest blog shows you how to win at pitches when pitching to a prospective client. We deep dive into the must-haves for your pitch deck, what you should say to clients when meeting at a pitch, and what you should avoid saying.
The brand voice can be what gets you noticed. It can even be how you evoke emotions in your customers, would-be customers and followers. It’s compelling and can make or break your business. Making sure your brand voice aligns with your proposition is vital. If it’s out of step or its personality doesn’t fit the brand, then you can confuse your customers or, worse still, put them off buying from you. Our latest blog covers the steps to develop, harness and protect your brand voice.
You’re a business keen to get your brand noticed. One such way is to get your news published in the media. But getting the media and journalists to accept your stories to publish isn’t always that easy, especially when they receive so many news releases on any given day. To get your news published, you must write a banging press release.
This blog will give you my top ten tips on writing a great press release and getting your news published.
A blog is an easy and inexpensive way to attract an audience, build your reputation and trust with your fans or customers, and express yourself or your brand. Read our latest blog which shares the steps you should take to start your blog and what to consider.
Technological innovations are constant. It can sometimes feel like a minefield on which tool or app you should focus your energy. Introducing Chat GPT, an AI tool that offers a multitude of uses. In our latest blog, we lift the lid on the key features of this tool and why we think it is simply brilliant.
Google Analytics offers web owners an insight into how would-be customers and visitors engage with their website and social media content. In July next year there’s going to be a big change - Google Analytics Universal will be replaced by Google Analytics 4, complete with a brand new suite of features and extras. Now is the time to familiarise yourself with this new tool and what you need to do now to prepare for its launch.
Thursday is a new dating app that launched in London and NYC. As the name suggests you can only use this app on a Thursday. Recently, the Co-Founder launched a marketing campaign to ask LinkedIn followers to write its content in return for a credit. Like it or loathe it, they believe that it should be the consumer who decides what the brand stands for not the brand itself. In our latest blog, we explore their approach and discuss whether this is the right approach to take in today’s world of marketing.
Digital has been a good thing, hasn’t it? We can now connect with faraway friends and family, and there’s literally nothing that can’t be answered by Google! But is digital infiltrating our lives too much? Read our latest blog and find out why a digital detox could be beneficial for your overall health and well-being.
Social Media Management Blogs
If you work in marketing, business development, or sales, chances are you will need to get other people’s buy-in on ideas. Of course, if you work in business development or a sales role, you will be performing outreach to secure new business from new and existing clients.
When you reach out to others with an idea, proposal, or sales pitch, you hope for a prompt and positive response. But what if that isn’t forthcoming? What if your target, stakeholder, or client doesn’t reply and, worse, ghosts you? In this blog, I teach you the steps you should take on every sales call or at every meeting to avoid being ghosted.
A marketing strategy gives you the direction and clarity you need to build your business for success. It offers a guide to support your business in making decisions that enable it to thrive.
Defining a marketing strategy is about setting those all-important goals and ensuring everyone on your team is on the same page. It's about making smart choices and staying nimble as your strategy breathes and evolves alongside your business. In this blog, we share the key elements of a marketing strategy and what you should consider when writing one.
We all know that LinkedIn is the place to be if you want to elevate your personal brand or boost your company’s brand awareness. But when you post, what are the absolute must-haves your LinkedIn posts should contain?
Our latest blog offers a comprehensive guide on everything your LinkedIn posts should contain. We’ll discuss your post’s composition, the importance of a great hook, formatting, a persuasive call to action (CTA), and the power of the P.S. in fostering engagement and dialogue.
In social media marketing, a LinkedIn Company Page isn't just a nice-to-have; it's essential. It’s what you could call your brand’s first impression maker. But let's face it, not all first impressions are memorable; some barely register.
So, how do you ensure your LinkedIn Company Page is memorable? Here are five strategies to turn your page from just another company profile into a powerhouse of engagement, leads, and opportunities.
Juggling the day-to-day of running a business while trying to hatch a killer social media strategy isn’t a walk in the park. In this blog we explain how you can achieve success for your business with social media. We encourage you to challenge the status quo and explain how to boost your engagement on LinkedIn.
Have you noticed something different about your LinkedIn feed lately?
I'm not just talking about the usual business updates and job postings. I mean the kind of stuff that would’ve seemed out of place on LinkedIn not so long ago.
Gone are the days when LinkedIn was the exclusive domain of middle-aged white businessmen in suits, a platform solely for job searching and stiff professional networking. Today, it’s becoming something more vibrant, more varied, and, dare I say it, more fun!
Everyone knows that engagement, i.e. reactions, comments and shares, and a growth in follower count is the holy grail for LinkedIn's success. But how do you achieve that?
Towards the end of 2023, we focused a lot on ways to generate engagement, how to format a winning post and content strategies, but today, we’ve got nine top tips to boost your LinkedIn content. Try incorporating as many of these tips as possible into your everyday activity on LinkedIn.
When did you last consider the format and structure of your LinkedIn posts? Are they built to include content that will encourage engagement and comments?
Follow my recipe for a winning LinkedIn post, and watch your engagement stats soar! We dive into content, format, visuals, engagement tactics and much more.
In the world of professional services, content marketing has become a linchpin for success. Today’s blog will dive into why crafting good content captivates and converts.
Content plays a pivotal role in helping businesses achieve sustained success.
At the core of any business goal lies the concept of conversion. And, the secret sauce to achieving these goals? Well-crafted and purposeful content
LinkedIn is a professional networking powerhouse that has evolved beyond just a platform for job seekers. It's now a goldmine for businesses looking to boost engagement, grow their following, and generate valuable leads.
If you're ready to step up your LinkedIn game and be recognised as a social media selling authority, read on for effective strategies that discuss your profile, content, network, engagement and DMs.
Professional services firms operate in a competitive arena where expertise, trust, and reputation are paramount in achieving growth. Firms must provide exceptional services and establish themselves as a local authority in their respective field to thrive. Content marketing and strategy offer a powerful means of helping firms stand out from the crowd and position themselves as a leader in their industry. In this blog, I offer ten top tips to help you master the art of content strategy.
In the dynamic realm of business, one thing remains constant: the need to stand out and communicate your expertise effectively.
To stand out in a crowded market, you need to learn the art of persuasion. It is an essential element in achieving marketing success. In our latest blog, we talk more about the concept of persuasion to help you stand out from the crowd.
What if I told you content marketing isn’t a long-term strategy? You’d tell me to get outta here! I know, I know. Every marketing expert tells you content marketing is a long game, but I’m here to tell you that you can achieve quick wins from it, too. In this blog, we discuss why you can get results quickly from good content marketing and offer five top tips on what you can do to increase your following and generate sales.
Twitter’s latest owner, tech billionaire Elon Musk is threaders (British Military slang for feeling angry or fed up) with Facebook (Meta) Founder and Chief and Instagram owner Mark Zuckerberg. All because Zuckerberg has recently launched a new social media app to rival Twitter called Threads.
In this blog, we will deep dive into the new app and discuss whether it’s worth signing up. We share its features, what it offers right now, and what will likely come soon.
A strong social media presence is vital in helping you grow your brand’s fanbase and followers. While having social media followers is great and offers a good litmus regarding your brand’s overall popularity, you want to turn those fans into active customers. To achieve this, you need to guide them towards your website, where they can explore your products or services and—crucially—start purchasing them. In our latest blog, we share the process you can adopt to develop an effective and streamlined content creation process for your website.
You’re a business that has deep-dived into building a presence on Facebook. You’ve been at it for many months, posting various content, but you’re at a crossroads. Is this working? In this blog, we dive deep into the best metrics you should consider to measure the true success of your Facebook company fan page.
Twitter is the go-to platform for audience engagement, so if you want to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Please read our latest blog, which offers the three final tips to help grow your audience on this platform.
Twitter is the go-to platform for audience engagement, so if you are looking to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Read our latest blog which offers three more top tips to help you grow your audience on this platform [Second part of a three-part series]
Twitter is the go-to platform for audience engagement, so if you are looking to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Read our latest blog which offers three top tips to help you grow your audience on this platform [First part of a three-part series]
Instagram offers some amazing opportunities for businesses to increase their website traffic, generate sales and grow an engaged audience. But if you are new to Instagram and you’re finding it hard to increase your followers and grow your community, this blog could help. This blog is part of a two-part series which offers ten top tips for growing our Instagram following, organically. In this blog. we offer five more top tips that could help.
Instagram offers some amazing opportunities for businesses to increase their website traffic, generate sales and grow an engaged audience. But if you are new to Instagram and you’re finding it hard to increase your followers and grow your community, this blog could help. We offer five top tips to help you grow your Instagram following, organically.
We all know that to successfully promote your business today, you need to be on social media. You also need to post regularly with relevant content, that your audience wants to digest. But which social channels should your business be on? That’s a question we get asked a lot. This blog is a two-part series, highlighting when it is good to feature and post on Facebook, Instagram, LinkedIn, TikTok and Twitter. In this first blog, we cover the first two and probably the biggest channels of all; Facebook and Instagram.
We all know that to successfully promote your business today, you need to be on social media. You also need to post regularly with relevant content, that your audience wants to digest. But which social channels should your business be on? That’s a question we get asked a lot. This blog is a two-part series, highlighting when it is good to feature and post on Facebook, Instagram, LinkedIn, TikTok and Twitter. In this first blog, we cover the first two and probably the biggest channels of all; Facebook and Instagram.
Digital has been a good thing, hasn’t it? We can now connect with faraway friends and family, and there’s literally nothing that can’t be answered by Google! But is digital infiltrating our lives too much? Read our latest blog and find out why a digital detox could be beneficial for your overall health and well-being.
Wouldn’t it be great, when you’re posting on your social channels to know when your followers are online? If they’re online, chances are they are more likely to see your posts and potentially engage with them. Audiense is a FREE tool that you can use to link with your Twitter profile. It does a lot, but its best feature, we feel is the ability to know when your followers are online.
Social media is a critical part of maintaining brand awareness. To engage with customers new and potential, you need to provide exciting content on relevant social channels frequently. Using a social media scheduling tool is a great way to plan out your social media activity at a time that’s right for you. With loads of scheduling tools out there, TwitTwooYou finds you a cool one that’s pretty generous in features and easy to use too.
If you’re engaged in digital marketing activity, you’re asking customers to do something; be that fill in a form, visit a web page or even complete a sale. If you’re using the traditional link to that page you’re not able to measure the success of that promotion. Campaign URL Builder allows you to create unique links that are trackable in Google Analytics. Find out more in ‘All About Campaign URL Builder’.
If your business involves the targeting of consumers, chances are you’ll have a social presence. Depending on the nature of your business, you might be on all the major social media channels, or maybe just a few. While Instagram has made a huge impact on the social media players’ market, there’s one pro that’s been around much longer and despite a few ups and downs, remains the Big Daddy of social; Facebook. Learn about the three biggest mistakes businesses make when using this channel and how to avoid them.
Digital Marketing Tools Blocs
Google Business Profile (GMB) is a free tool that lets you control your business's appearance on Google Search and Maps. With GMB, you can create a visually appealing business profile, manage your online reputation, interact with customers, and skyrocket your local search rankings. It's like having a magical wand to boost your visibility and attract more footfall to your website.
In our latest blog we lift the lid on the tool, share its features and give you some great hacks to boost your profile and your search too.
If you run your own business or market for your employer, one of your jobs will likely be managing and administering the brand’s website. If you’re building a new website, it’s a big job that requires lots of input from your colleagues and great tools to make it stand out. If you’re on a small or non-existent budget, you’ll love this article, as I share with you several free tools to use and help you build a banging website.
If passwords were private, why are you still writing them on post-it notes?! If you’re guilty of re-using passwords you could inadvertently share your log-in credentials with criminals who can access your data or worse still, your money! View our latest blog post on Passpack, a free tool that allows you to store your passwords securely and even share them with others if you need to.
You don’t have to be a spy to enjoy sending top-secret content There are times when you need to share content with someone, but the content is either super confidential or you worry that the traditional ways of sending it are not as secure as you might like. Introducing Privnote, a free little tool with some pretty big powers! Read our latest blog on why we think this free tool is brilliant at helping us share private information, securely.
There are many reasons why people love using Google Chrome as their preferred web browser, but probably the most common reason is their Web Store which contains more than 137,000 different extensions. The Google Chrome web extensions enhance the user’s experience by offering a variety of productivity tools and fun and games. Read our latest blog on What are Chrome Extensions and how do I use them to immerse yourself in the wonderful world of Google Chrome Extensions.
Ever wondered how to spell logorrhea? Nope? Us neither… But here‘s the thing, school and those spelling bees might now be a distant memory, but you still need to make sure what you write is spelt correctly. The Grammarly App is a free tool to help you ace your written accuracy. It makes sure everything you type not only upholds accurate spelling, punctuation, and grammar, but is also clear, compelling, and easy to read.
American novelist, Ernest Hemingway Editor became best known for his straightforward prose and use of understatement. And this simplicity in writing style is probably why the Hemingway Editor App was named after him. Hemingway Editor is an online editing tool that helps you write brilliant copy for the web and beyond. Read our latest blog on why we believe this free tool is a writer’s best friend.
Whatever your job and your title, you’re expected to be organised. You’ll have deadlines and projects where you are accountable and responsible too. What if there was a tool that could help you ace in planning, get things done on time and collaborate with others? There is! Meet Trello.
Wouldn’t it be great, when you’re posting on your social channels to know when your followers are online? If they’re online, chances are they are more likely to see your posts and potentially engage with them. Audiense is a FREE tool that you can use to link with your Twitter profile. It does a lot, but its best feature, we feel is the ability to know when your followers are online.
If you're conducting some kind of digital marketing activity, chances are you’re asking the reader to do something, like click on a link to redirect them to your website. If you're posting on social, what do you do if your link is really REALLY long? Don't let the length of your link curb your ability to write a banging post. Instead, consider using a FREE link shortener like #Bitly.
Social media is a critical part of maintaining brand awareness. To engage with customers new and potential, you need to provide exciting content on relevant social channels frequently. Using a social media scheduling tool is a great way to plan out your social media activity at a time that’s right for you. With loads of scheduling tools out there, TwitTwooYou finds you a cool one that’s pretty generous in features and easy to use too.
Having a strong brand identity and visual representation is so important in today’s busy world of digital. Your brand needs to look strong, be eye-catching and memorable. Coolors.co is a super cool free tool that you can use anytime to find out which colours go with what. The tool allows you to generate a pallette of colours to enhance and work with your brand identity.
In today’s digital world, great branding is super important. Social media and the web are very crowded spaces, making it even harder to be noticed. If you work for yourself, you’re unlikely to have the luxury of a graphic design team on call. Without the resource of a great graphic designer, how can you achieve all of the above? Canva! Find out more about Canva - your virtual graphic designer.
Google Alerts is an amazing tool that acts as a listener to hear any mentions of your brand and ideal keywords wherever they may be; social, online - wherever! If someone is out there either talking about your brand, a key member of your team, or even a term you love, Google alert will let you know so you can act fast and monitor good and bad comments online.
If you’re engaged in digital marketing activity, you’re asking customers to do something; be that fill in a form, visit a web page or even complete a sale. If you’re using the traditional link to that page you’re not able to measure the success of that promotion. Campaign URL Builder allows you to create unique links that are trackable in Google Analytics. Find out more in ‘All About Campaign URL Builder’.
You’ve got a website? Yup... You want people to buy from you or engage with your services? Yup… Your website is a representation of your brand? Yup…. Websites are integral in raising and maintaining the profile of a brand… But how well is your’s performing? Do you even know? Google Analytics can display a multitude of data. It can sometimes feel a little overwhelming on how to navigate all the charts and tables, but this article can help show you how to captain your data to better effect.