If you work in marketing, business development, or sales, chances are you will need to get other people’s buy-in on ideas. Of course, if you work in business development or a sales role, you will be performing outreach to secure new business from new and existing clients.

When you reach out to others with an idea, proposal, or sales pitch, you hope for a prompt and positive response. But what if that isn’t forthcoming? What if your target, stakeholder, or client doesn’t reply and, worse, ghosts you? In this blog, I teach you the steps you should take on every sales call or at every meeting to avoid being ghosted.

A marketing strategy gives you the direction and clarity you need to build your business for success. It offers a guide to support your business in making decisions that enable it to thrive.

Defining a marketing strategy is about setting those all-important goals and ensuring everyone on your team is on the same page. It's about making smart choices and staying nimble as your strategy breathes and evolves alongside your business. In this blog, we share the key elements of a marketing strategy and what you should consider when writing one.

We all know that LinkedIn is the place to be if you want to elevate your personal brand or boost your company’s brand awareness. But when you post, what are the absolute must-haves your LinkedIn posts should contain?

Our latest blog offers a comprehensive guide on everything your LinkedIn posts should contain. We’ll discuss your post’s composition, the importance of a great hook, formatting, a persuasive call to action (CTA), and the power of the P.S. in fostering engagement and dialogue.

Since more businesses operate and sell online nowadays, managing customer relationships has become more crucial than ever. A dedicated Customer Relationship Manager (CRM) is a fundamental asset for businesses of all sizes and scope that are aiming to thrive and grow.

If you have yet to hire one, this blog shares five reasons why you should.

In social media marketing, a LinkedIn Company Page isn't just a nice-to-have; it's essential. It’s what you could call your brand’s first impression maker. But let's face it, not all first impressions are memorable; some barely register.

So, how do you ensure your LinkedIn Company Page is memorable? Here are five strategies to turn your page from just another company profile into a powerhouse of engagement, leads, and opportunities.

Juggling the day-to-day of running a business while trying to hatch a killer social media strategy isn’t a walk in the park. In this blog we explain how you can achieve success for your business with social media. We encourage you to challenge the status quo and explain how to boost your engagement on LinkedIn.

Let's be honest: the digital marketing landscape isn't just evolving; it's doing backflips. It can be hard to stay current on the latest developments. Staying ahead of the game isn't just about keeping up; it's about disrupting your industry. And that's where a robust marketing plan comes into play.

How do you create a marketing plan that's not just a checklist but a dynamic blueprint for the year ahead? In this blog, I share my suggestions for curating a marketing plan that delivers.

Everyone knows that engagement, i.e. reactions, comments and shares, and a growth in follower count is the holy grail for LinkedIn's success. But how do you achieve that?

Towards the end of 2023, we focused a lot on ways to generate engagement, how to format a winning post and content strategies, but today, we’ve got nine top tips to boost your LinkedIn content. Try incorporating as many of these tips as possible into your everyday activity on LinkedIn.

When did you last consider the format and structure of your LinkedIn posts? Are they built to include content that will encourage engagement and comments?

Follow my recipe for a winning LinkedIn post, and watch your engagement stats soar! We dive into content, format, visuals, engagement tactics and much more.

In the world of professional services, content marketing has become a linchpin for success. Today’s blog will dive into why crafting good content captivates and converts.

Content plays a pivotal role in helping businesses achieve sustained success.

At the core of any business goal lies the concept of conversion. And, the secret sauce to achieving these goals? Well-crafted and purposeful content

LinkedIn is a professional networking powerhouse that has evolved beyond just a platform for job seekers. It's now a goldmine for businesses looking to boost engagement, grow their following, and generate valuable leads.

If you're ready to step up your LinkedIn game and be recognised as a social media selling authority, read on for effective strategies that discuss your profile, content, network, engagement and DMs.

Professional services firms operate in a competitive arena where expertise, trust, and reputation are paramount in achieving growth. Firms must provide exceptional services and establish themselves as a local authority in their respective field to thrive. Content marketing and strategy offer a powerful means of helping firms stand out from the crowd and position themselves as a leader in their industry. In this blog, I offer ten top tips to help you master the art of content strategy.

Christmas party season is nearly upon us. Does the prospect of schmoozing with strangers fill you with dread? Do you get nervous in networking situations? Fret not, as I’ve got you covered in this blog focusing on how to boss any networking event.

In our latest blog we tell you how fast someone makes a first impression of you, the importance of personal branding and how to prepare a kicker elevator pitch.

In the dynamic realm of business, one thing remains constant: the need to stand out and communicate your expertise effectively.

To stand out in a crowded market, you need to learn the art of persuasion. It is an essential element in achieving marketing success. In our latest blog, we talk more about the concept of persuasion to help you stand out from the crowd.

What if I told you content marketing isn’t a long-term strategy? You’d tell me to get outta here! I know, I know. Every marketing expert tells you content marketing is a long game, but I’m here to tell you that you can achieve quick wins from it, too. In this blog, we discuss why you can get results quickly from good content marketing and offer five top tips on what you can do to increase your following and generate sales.

Marketing doesn’t have to be textbook. The beauty of it is that it is never limited and can go as far as your creativity allows. You can go as wild and wacky as your brand allows you to. So with that in mind, I thought I might invite you to expand your mind and consider ten unusual strategies you could try out to supercharge your marketing and boost your brand appeal.

Google Business Profile (GMB) is a free tool that lets you control your business's appearance on Google Search and Maps. With GMB, you can create a visually appealing business profile, manage your online reputation, interact with customers, and skyrocket your local search rankings. It's like having a magical wand to boost your visibility and attract more footfall to your website.

In our latest blog we lift the lid on the tool, share its features and give you some great hacks to boost your profile and your search too.

Following our recent blog, ‘How to build a basic marketing strategy’, we wanted to focus on small businesses.

Being a small business owner, you have to wear many hats, such as accounts (to manage the bills and invoicing), operations (to ensure your customers receive their orders on time), HR (to keep your team happy and engaged), and marketing (to ensure your brand gets noticed).

It doesn’t matter how big or small your business is; marketing is an option for all.

In this blog, we discuss the importance of goal setting and positioning and tactics and how you can create a marketing strategy, whatever the size of your business.

If you run your own business or market for your employer, one of your jobs will likely be managing and administering the brand’s website. If you’re building a new website, it’s a big job that requires lots of input from your colleagues and great tools to make it stand out. If you’re on a small or non-existent budget, you’ll love this article, as I share with you several free tools to use and help you build a banging website.