Read our related blog posts
Here is a selection of our blogs that discuss some great tips on how to ace your strategic marketing tactics and approach with these nifty FREE digital tools.
Google Business Profile (GMB) is a free tool that lets you control your business's appearance on Google Search and Maps. With GMB, you can create a visually appealing business profile, manage your online reputation, interact with customers, and skyrocket your local search rankings. It's like having a magical wand to boost your visibility and attract more footfall to your website.
In our latest blog we lift the lid on the tool, share its features and give you some great hacks to boost your profile and your search too.
If you run your own business or market for your employer, one of your jobs will likely be managing and administering the brand’s website. If you’re building a new website, it’s a big job that requires lots of input from your colleagues and great tools to make it stand out. If you’re on a small or non-existent budget, you’ll love this article, as I share with you several free tools to use and help you build a banging website.
If passwords were private, why are you still writing them on post-it notes?! If you’re guilty of re-using passwords you could inadvertently share your log-in credentials with criminals who can access your data or worse still, your money! View our latest blog post on Passpack, a free tool that allows you to store your passwords securely and even share them with others if you need to.
You don’t have to be a spy to enjoy sending top-secret content There are times when you need to share content with someone, but the content is either super confidential or you worry that the traditional ways of sending it are not as secure as you might like. Introducing Privnote, a free little tool with some pretty big powers! Read our latest blog on why we think this free tool is brilliant at helping us share private information, securely.
There are many reasons why people love using Google Chrome as their preferred web browser, but probably the most common reason is their Web Store which contains more than 137,000 different extensions. The Google Chrome web extensions enhance the user’s experience by offering a variety of productivity tools and fun and games. Read our latest blog on What are Chrome Extensions and how do I use them to immerse yourself in the wonderful world of Google Chrome Extensions.
Ever wondered how to spell logorrhea? Nope? Us neither… But here‘s the thing, school and those spelling bees might now be a distant memory, but you still need to make sure what you write is spelt correctly. The Grammarly App is a free tool to help you ace your written accuracy. It makes sure everything you type not only upholds accurate spelling, punctuation, and grammar, but is also clear, compelling, and easy to read.
American novelist, Ernest Hemingway Editor became best known for his straightforward prose and use of understatement. And this simplicity in writing style is probably why the Hemingway Editor App was named after him. Hemingway Editor is an online editing tool that helps you write brilliant copy for the web and beyond. Read our latest blog on why we believe this free tool is a writer’s best friend.
Whatever your job and your title, you’re expected to be organised. You’ll have deadlines and projects where you are accountable and responsible too. What if there was a tool that could help you ace in planning, get things done on time and collaborate with others? There is! Meet Trello.
Wouldn’t it be great, when you’re posting on your social channels to know when your followers are online? If they’re online, chances are they are more likely to see your posts and potentially engage with them. Audiense is a FREE tool that you can use to link with your Twitter profile. It does a lot, but its best feature, we feel is the ability to know when your followers are online.
If you're conducting some kind of digital marketing activity, chances are you’re asking the reader to do something, like click on a link to redirect them to your website. If you're posting on social, what do you do if your link is really REALLY long? Don't let the length of your link curb your ability to write a banging post. Instead, consider using a FREE link shortener like #Bitly.
Social media is a critical part of maintaining brand awareness. To engage with customers new and potential, you need to provide exciting content on relevant social channels frequently. Using a social media scheduling tool is a great way to plan out your social media activity at a time that’s right for you. With loads of scheduling tools out there, TwitTwooYou finds you a cool one that’s pretty generous in features and easy to use too.
Having a strong brand identity and visual representation is so important in today’s busy world of digital. Your brand needs to look strong, be eye-catching and memorable. Coolors.co is a super cool free tool that you can use anytime to find out which colours go with what. The tool allows you to generate a pallette of colours to enhance and work with your brand identity.
In today’s digital world, great branding is super important. Social media and the web are very crowded spaces, making it even harder to be noticed. If you work for yourself, you’re unlikely to have the luxury of a graphic design team on call. Without the resource of a great graphic designer, how can you achieve all of the above? Canva! Find out more about Canva - your virtual graphic designer.
Google Alerts is an amazing tool that acts as a listener to hear any mentions of your brand and ideal keywords wherever they may be; social, online - wherever! If someone is out there either talking about your brand, a key member of your team, or even a term you love, Google alert will let you know so you can act fast and monitor good and bad comments online.
If you’re engaged in digital marketing activity, you’re asking customers to do something; be that fill in a form, visit a web page or even complete a sale. If you’re using the traditional link to that page you’re not able to measure the success of that promotion. Campaign URL Builder allows you to create unique links that are trackable in Google Analytics. Find out more in ‘All About Campaign URL Builder’.
Client Testimonial
'It's great when you find someone who is so passionate about their field that they're constantly keeping themselves up to date and are keen to share their findings with you too! This was a great session showcasing a whole range of tools that everyone can be using for free right now. Really useful whether you work in marketing or not – digital platforms and tools have all sorts of useful applications, including in the L&D space where I spend my time.”
Hazel Cardwell, Group Talent & Development Manager, Ogier
You’ve got a website? Yup... You want people to buy from you or engage with your services? Yup… Your website is a representation of your brand? Yup…. Websites are integral in raising and maintaining the profile of a brand… But how well is your’s performing? Do you even know? Google Analytics can display a multitude of data. It can sometimes feel a little overwhelming on how to navigate all the charts and tables, but this article can help show you how to captain your data to better effect.