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Here is a selection of our blogs that discuss some great tips and tricks on how you can ace your social media management.
If you work in marketing, business development, or sales, chances are you will need to get other people’s buy-in on ideas. Of course, if you work in business development or a sales role, you will be performing outreach to secure new business from new and existing clients.
When you reach out to others with an idea, proposal, or sales pitch, you hope for a prompt and positive response. But what if that isn’t forthcoming? What if your target, stakeholder, or client doesn’t reply and, worse, ghosts you? In this blog, I teach you the steps you should take on every sales call or at every meeting to avoid being ghosted.
A marketing strategy gives you the direction and clarity you need to build your business for success. It offers a guide to support your business in making decisions that enable it to thrive.
Defining a marketing strategy is about setting those all-important goals and ensuring everyone on your team is on the same page. It's about making smart choices and staying nimble as your strategy breathes and evolves alongside your business. In this blog, we share the key elements of a marketing strategy and what you should consider when writing one.
We all know that LinkedIn is the place to be if you want to elevate your personal brand or boost your company’s brand awareness. But when you post, what are the absolute must-haves your LinkedIn posts should contain?
Our latest blog offers a comprehensive guide on everything your LinkedIn posts should contain. We’ll discuss your post’s composition, the importance of a great hook, formatting, a persuasive call to action (CTA), and the power of the P.S. in fostering engagement and dialogue.
In social media marketing, a LinkedIn Company Page isn't just a nice-to-have; it's essential. It’s what you could call your brand’s first impression maker. But let's face it, not all first impressions are memorable; some barely register.
So, how do you ensure your LinkedIn Company Page is memorable? Here are five strategies to turn your page from just another company profile into a powerhouse of engagement, leads, and opportunities.
Juggling the day-to-day of running a business while trying to hatch a killer social media strategy isn’t a walk in the park. In this blog we explain how you can achieve success for your business with social media. We encourage you to challenge the status quo and explain how to boost your engagement on LinkedIn.
Have you noticed something different about your LinkedIn feed lately?
I'm not just talking about the usual business updates and job postings. I mean the kind of stuff that would’ve seemed out of place on LinkedIn not so long ago.
Gone are the days when LinkedIn was the exclusive domain of middle-aged white businessmen in suits, a platform solely for job searching and stiff professional networking. Today, it’s becoming something more vibrant, more varied, and, dare I say it, more fun!
Everyone knows that engagement, i.e. reactions, comments and shares, and a growth in follower count is the holy grail for LinkedIn's success. But how do you achieve that?
Towards the end of 2023, we focused a lot on ways to generate engagement, how to format a winning post and content strategies, but today, we’ve got nine top tips to boost your LinkedIn content. Try incorporating as many of these tips as possible into your everyday activity on LinkedIn.
When did you last consider the format and structure of your LinkedIn posts? Are they built to include content that will encourage engagement and comments?
Follow my recipe for a winning LinkedIn post, and watch your engagement stats soar! We dive into content, format, visuals, engagement tactics and much more.
In the world of professional services, content marketing has become a linchpin for success. Today’s blog will dive into why crafting good content captivates and converts.
Content plays a pivotal role in helping businesses achieve sustained success.
At the core of any business goal lies the concept of conversion. And, the secret sauce to achieving these goals? Well-crafted and purposeful content
LinkedIn is a professional networking powerhouse that has evolved beyond just a platform for job seekers. It's now a goldmine for businesses looking to boost engagement, grow their following, and generate valuable leads.
If you're ready to step up your LinkedIn game and be recognised as a social media selling authority, read on for effective strategies that discuss your profile, content, network, engagement and DMs.
Professional services firms operate in a competitive arena where expertise, trust, and reputation are paramount in achieving growth. Firms must provide exceptional services and establish themselves as a local authority in their respective field to thrive. Content marketing and strategy offer a powerful means of helping firms stand out from the crowd and position themselves as a leader in their industry. In this blog, I offer ten top tips to help you master the art of content strategy.
In the dynamic realm of business, one thing remains constant: the need to stand out and communicate your expertise effectively.
To stand out in a crowded market, you need to learn the art of persuasion. It is an essential element in achieving marketing success. In our latest blog, we talk more about the concept of persuasion to help you stand out from the crowd.
What if I told you content marketing isn’t a long-term strategy? You’d tell me to get outta here! I know, I know. Every marketing expert tells you content marketing is a long game, but I’m here to tell you that you can achieve quick wins from it, too. In this blog, we discuss why you can get results quickly from good content marketing and offer five top tips on what you can do to increase your following and generate sales.
Twitter’s latest owner, tech billionaire Elon Musk is threaders (British Military slang for feeling angry or fed up) with Facebook (Meta) Founder and Chief and Instagram owner Mark Zuckerberg. All because Zuckerberg has recently launched a new social media app to rival Twitter called Threads.
In this blog, we will deep dive into the new app and discuss whether it’s worth signing up. We share its features, what it offers right now, and what will likely come soon.
A strong social media presence is vital in helping you grow your brand’s fanbase and followers. While having social media followers is great and offers a good litmus regarding your brand’s overall popularity, you want to turn those fans into active customers. To achieve this, you need to guide them towards your website, where they can explore your products or services and—crucially—start purchasing them. In our latest blog, we share the process you can adopt to develop an effective and streamlined content creation process for your website.
You’re a business that has deep-dived into building a presence on Facebook. You’ve been at it for many months, posting various content, but you’re at a crossroads. Is this working? In this blog, we dive deep into the best metrics you should consider to measure the true success of your Facebook company fan page.
Twitter is the go-to platform for audience engagement, so if you want to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Please read our latest blog, which offers the three final tips to help grow your audience on this platform.
Twitter is the go-to platform for audience engagement, so if you are looking to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Read our latest blog which offers three more top tips to help you grow your audience on this platform [Second part of a three-part series]
Twitter is the go-to platform for audience engagement, so if you are looking to get closer to your audience of would-be customers, this is the place to be. Follower metrics are more important here than on any other platform, as the higher your follower count, the more influence you are likely to have in your industry. Read our latest blog which offers three top tips to help you grow your audience on this platform [First part of a three-part series]
Instagram offers some amazing opportunities for businesses to increase their website traffic, generate sales and grow an engaged audience. But if you are new to Instagram and you’re finding it hard to increase your followers and grow your community, this blog could help. This blog is part of a two-part series which offers ten top tips for growing our Instagram following, organically. In this blog. we offer five more top tips that could help.
Instagram offers some amazing opportunities for businesses to increase their website traffic, generate sales and grow an engaged audience. But if you are new to Instagram and you’re finding it hard to increase your followers and grow your community, this blog could help. We offer five top tips to help you grow your Instagram following, organically.
We all know that to successfully promote your business today, you need to be on social media. You also need to post regularly with relevant content, that your audience wants to digest. But which social channels should your business be on? That’s a question we get asked a lot. This blog is a two-part series, highlighting when it is good to feature and post on Facebook, Instagram, LinkedIn, TikTok and Twitter. In this first blog, we cover the first two and probably the biggest channels of all; Facebook and Instagram.
We all know that to successfully promote your business today, you need to be on social media. You also need to post regularly with relevant content, that your audience wants to digest. But which social channels should your business be on? That’s a question we get asked a lot. This blog is a two-part series, highlighting when it is good to feature and post on Facebook, Instagram, LinkedIn, TikTok and Twitter. In this first blog, we cover the first two and probably the biggest channels of all; Facebook and Instagram.
Digital has been a good thing, hasn’t it? We can now connect with faraway friends and family, and there’s literally nothing that can’t be answered by Google! But is digital infiltrating our lives too much? Read our latest blog and find out why a digital detox could be beneficial for your overall health and well-being.
Wouldn’t it be great, when you’re posting on your social channels to know when your followers are online? If they’re online, chances are they are more likely to see your posts and potentially engage with them. Audiense is a FREE tool that you can use to link with your Twitter profile. It does a lot, but its best feature, we feel is the ability to know when your followers are online.
Social media is a critical part of maintaining brand awareness. To engage with customers new and potential, you need to provide exciting content on relevant social channels frequently. Using a social media scheduling tool is a great way to plan out your social media activity at a time that’s right for you. With loads of scheduling tools out there, TwitTwooYou finds you a cool one that’s pretty generous in features and easy to use too.
If you’re engaged in digital marketing activity, you’re asking customers to do something; be that fill in a form, visit a web page or even complete a sale. If you’re using the traditional link to that page you’re not able to measure the success of that promotion. Campaign URL Builder allows you to create unique links that are trackable in Google Analytics. Find out more in ‘All About Campaign URL Builder’.
If your business involves the targeting of consumers, chances are you’ll have a social presence. Depending on the nature of your business, you might be on all the major social media channels, or maybe just a few. While Instagram has made a huge impact on the social media players’ market, there’s one pro that’s been around much longer and despite a few ups and downs, remains the Big Daddy of social; Facebook. Learn about the three biggest mistakes businesses make when using this channel and how to avoid them.