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Here is a selection of our blogs that discuss some great tips on how to ace your strategic marketing tactics and approach.
If you work in marketing, business development, or sales, chances are you will need to get other people’s buy-in on ideas. Of course, if you work in business development or a sales role, you will be performing outreach to secure new business from new and existing clients.
When you reach out to others with an idea, proposal, or sales pitch, you hope for a prompt and positive response. But what if that isn’t forthcoming? What if your target, stakeholder, or client doesn’t reply and, worse, ghosts you? In this blog, I teach you the steps you should take on every sales call or at every meeting to avoid being ghosted.
A marketing strategy gives you the direction and clarity you need to build your business for success. It offers a guide to support your business in making decisions that enable it to thrive.
Defining a marketing strategy is about setting those all-important goals and ensuring everyone on your team is on the same page. It's about making smart choices and staying nimble as your strategy breathes and evolves alongside your business. In this blog, we share the key elements of a marketing strategy and what you should consider when writing one.
We all know that LinkedIn is the place to be if you want to elevate your personal brand or boost your company’s brand awareness. But when you post, what are the absolute must-haves your LinkedIn posts should contain?
Our latest blog offers a comprehensive guide on everything your LinkedIn posts should contain. We’ll discuss your post’s composition, the importance of a great hook, formatting, a persuasive call to action (CTA), and the power of the P.S. in fostering engagement and dialogue.
Since more businesses operate and sell online nowadays, managing customer relationships has become more crucial than ever. A dedicated Customer Relationship Manager (CRM) is a fundamental asset for businesses of all sizes and scope that are aiming to thrive and grow.
If you have yet to hire one, this blog shares five reasons why you should.
In social media marketing, a LinkedIn Company Page isn't just a nice-to-have; it's essential. It’s what you could call your brand’s first impression maker. But let's face it, not all first impressions are memorable; some barely register.
So, how do you ensure your LinkedIn Company Page is memorable? Here are five strategies to turn your page from just another company profile into a powerhouse of engagement, leads, and opportunities.
Juggling the day-to-day of running a business while trying to hatch a killer social media strategy isn’t a walk in the park. In this blog we explain how you can achieve success for your business with social media. We encourage you to challenge the status quo and explain how to boost your engagement on LinkedIn.
Let's be honest: the digital marketing landscape isn't just evolving; it's doing backflips. It can be hard to stay current on the latest developments. Staying ahead of the game isn't just about keeping up; it's about disrupting your industry. And that's where a robust marketing plan comes into play.
How do you create a marketing plan that's not just a checklist but a dynamic blueprint for the year ahead? In this blog, I share my suggestions for curating a marketing plan that delivers.
Everyone knows that engagement, i.e. reactions, comments and shares, and a growth in follower count is the holy grail for LinkedIn's success. But how do you achieve that?
Towards the end of 2023, we focused a lot on ways to generate engagement, how to format a winning post and content strategies, but today, we’ve got nine top tips to boost your LinkedIn content. Try incorporating as many of these tips as possible into your everyday activity on LinkedIn.
When did you last consider the format and structure of your LinkedIn posts? Are they built to include content that will encourage engagement and comments?
Follow my recipe for a winning LinkedIn post, and watch your engagement stats soar! We dive into content, format, visuals, engagement tactics and much more.
In the world of professional services, content marketing has become a linchpin for success. Today’s blog will dive into why crafting good content captivates and converts.
Content plays a pivotal role in helping businesses achieve sustained success.
At the core of any business goal lies the concept of conversion. And, the secret sauce to achieving these goals? Well-crafted and purposeful content
LinkedIn is a professional networking powerhouse that has evolved beyond just a platform for job seekers. It's now a goldmine for businesses looking to boost engagement, grow their following, and generate valuable leads.
If you're ready to step up your LinkedIn game and be recognised as a social media selling authority, read on for effective strategies that discuss your profile, content, network, engagement and DMs.
Professional services firms operate in a competitive arena where expertise, trust, and reputation are paramount in achieving growth. Firms must provide exceptional services and establish themselves as a local authority in their respective field to thrive. Content marketing and strategy offer a powerful means of helping firms stand out from the crowd and position themselves as a leader in their industry. In this blog, I offer ten top tips to help you master the art of content strategy.
Christmas party season is nearly upon us. Does the prospect of schmoozing with strangers fill you with dread? Do you get nervous in networking situations? Fret not, as I’ve got you covered in this blog focusing on how to boss any networking event.
In our latest blog we tell you how fast someone makes a first impression of you, the importance of personal branding and how to prepare a kicker elevator pitch.
In the dynamic realm of business, one thing remains constant: the need to stand out and communicate your expertise effectively.
To stand out in a crowded market, you need to learn the art of persuasion. It is an essential element in achieving marketing success. In our latest blog, we talk more about the concept of persuasion to help you stand out from the crowd.
What if I told you content marketing isn’t a long-term strategy? You’d tell me to get outta here! I know, I know. Every marketing expert tells you content marketing is a long game, but I’m here to tell you that you can achieve quick wins from it, too. In this blog, we discuss why you can get results quickly from good content marketing and offer five top tips on what you can do to increase your following and generate sales.
Marketing doesn’t have to be textbook. The beauty of it is that it is never limited and can go as far as your creativity allows. You can go as wild and wacky as your brand allows you to. So with that in mind, I thought I might invite you to expand your mind and consider ten unusual strategies you could try out to supercharge your marketing and boost your brand appeal.
Google Business Profile (GMB) is a free tool that lets you control your business's appearance on Google Search and Maps. With GMB, you can create a visually appealing business profile, manage your online reputation, interact with customers, and skyrocket your local search rankings. It's like having a magical wand to boost your visibility and attract more footfall to your website.
In our latest blog we lift the lid on the tool, share its features and give you some great hacks to boost your profile and your search too.
Following our recent blog, ‘How to build a basic marketing strategy’, we wanted to focus on small businesses.
Being a small business owner, you have to wear many hats, such as accounts (to manage the bills and invoicing), operations (to ensure your customers receive their orders on time), HR (to keep your team happy and engaged), and marketing (to ensure your brand gets noticed).
It doesn’t matter how big or small your business is; marketing is an option for all.
In this blog, we discuss the importance of goal setting and positioning and tactics and how you can create a marketing strategy, whatever the size of your business.
If you run your own business or market for your employer, one of your jobs will likely be managing and administering the brand’s website. If you’re building a new website, it’s a big job that requires lots of input from your colleagues and great tools to make it stand out. If you’re on a small or non-existent budget, you’ll love this article, as I share with you several free tools to use and help you build a banging website.
When running a business, data is King, especially customer data. When you take the time to consider your customer data and use it to make informed decisions about promotion, you’re winning. That’s why it’s so important to profile your customers. This blog explains customer profiling, why it’s so important, and the key benefits associated.
Discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser-like precision so that you can build funnels, content and automation to drive more sales than you could ever imagine.
What if I told you I knew the secrets to successful content marketing that generate genuine sales leads? In our latest blog, we’ve got four top tips we want to share with you. They will help you to define what you write about, why the WHY is so important and how being as open and transparent as possible will help to generate happy and loyal customers.
It doesn’t matter what role you work in or even the industry in which you operate; chances are, you’ll need to give a presentation occasionally. Our latest blog shows you how to win at pitches when pitching to a prospective client. We deep dive into the must-haves for your pitch deck, what you should say to clients when meeting at a pitch, and what you should avoid saying.
The brand voice can be what gets you noticed. It can even be how you evoke emotions in your customers, would-be customers and followers. It’s compelling and can make or break your business. Making sure your brand voice aligns with your proposition is vital. If it’s out of step or its personality doesn’t fit the brand, then you can confuse your customers or, worse still, put them off buying from you. Our latest blog covers the steps to develop, harness and protect your brand voice.
You’re a business keen to get your brand noticed. One such way is to get your news published in the media. But getting the media and journalists to accept your stories to publish isn’t always that easy, especially when they receive so many news releases on any given day. To get your news published, you must write a banging press release.
This blog will give you my top ten tips on writing a great press release and getting your news published.
A blog is an easy and inexpensive way to attract an audience, build your reputation and trust with your fans or customers, and express yourself or your brand. Read our latest blog which shares the steps you should take to start your blog and what to consider.
Technological innovations are constant. It can sometimes feel like a minefield on which tool or app you should focus your energy. Introducing Chat GPT, an AI tool that offers a multitude of uses. In our latest blog, we lift the lid on the key features of this tool and why we think it is simply brilliant.
Google Analytics offers web owners an insight into how would-be customers and visitors engage with their website and social media content. In July next year there’s going to be a big change - Google Analytics Universal will be replaced by Google Analytics 4, complete with a brand new suite of features and extras. Now is the time to familiarise yourself with this new tool and what you need to do now to prepare for its launch.
Thursday is a new dating app that launched in London and NYC. As the name suggests you can only use this app on a Thursday. Recently, the Co-Founder launched a marketing campaign to ask LinkedIn followers to write its content in return for a credit. Like it or loathe it, they believe that it should be the consumer who decides what the brand stands for not the brand itself. In our latest blog, we explore their approach and discuss whether this is the right approach to take in today’s world of marketing.
Digital has been a good thing, hasn’t it? We can now connect with faraway friends and family, and there’s literally nothing that can’t be answered by Google! But is digital infiltrating our lives too much? Read our latest blog and find out why a digital detox could be beneficial for your overall health and well-being.
client testimonial
“I've always been amazed by Jo’s ability to focus on big picture concerns such as ensuring that customer and marketing communications are clear, concise and aligned to the organization’s branding goals and then be able to quickly switch gears to focus on day-to-day operations, as needed.”
Katherine Doherty, Director of Marketing, The Grommet